All branches of Terminal 21 are joining forces with Fashion Island and The Promenade to celebrate the joyous end of 2023 in grand style. They are collaborating with three globally recognized characters: Care Bears, Crayon Shinchan, and Finding Unicorn to create a magical happiness experience under the concept ‘The Journey of Happiness: Pinning Fun and Collecting Smiles with 3 Joys from Terminal 21, Fashion Island, and The Promenade.’ The event will feature a variety of activities, including mini-concerts from famous artists, partnerships with leading brands offering discounts of up to 70%, and special privileges from participating credit cards, running from December 20, 2023, to January 1, 2024, at Terminal 21 Asoke, Rama 3, Pattaya, and Korat, as well as Fashion Island and The Promenade. This initiative is expected to boost traffic at all shopping centers by 20-30%.

Mr. Prasert Sri-Ularnpong, Managing Director of Siam Retail Development Co., Ltd. and Executive of Terminal 21, stated that the end of the year is a golden time for celebrations, travel, and gift-giving. The shopping centers are preparing to spread happiness by collaborating with three beloved characters that have a large fan base both in Thailand and globally: Care Bears, Crayon Shinchan, and Finding Unicorn. This collaboration aims to create a significant happiness phenomenon by bringing together various characters suitable for the customer base of each shopping center, serving as a focal point for smiles where everyone can take photos closely, along with Christmas tree decorations to create a complete happiness experience across all centers, reinforcing the image of a unique lifestyle metropolis. The event will also feature mini-concerts from over 30 renowned artists, delivering joy and smiles during the year-end period, with an expected traffic increase of at least 20-30% across all shopping centers.

Starting at Terminal 21 Asoke under the concept ‘Finding Unicorn x Terminal21 Asok: Finding Christmas Land 2025,’ visitors can experience the colorful land of dreams themed around Christmas, with photo spots and Santa FARMER BOB and RiCO. There will be a wide selection of licensed character merchandise, including mystery boxes, dolls, household items, and clothing, along with limited edition products from Finding Unicorn. Special activities will also celebrate FARMER BOB’s 10th Anniversary Fan Meeting, where JO YOUNG WOON will provide autographs for fans, along with special gifts from FARMER BOB and the highlight launch of zZton Sweet Bunny, followed by mini-concerts from famous artists including Tah U, Pithaya, Offroad Kantaporn, LANDOKMAI, PURPEECH, and Serious Bacon on the G – Rome floor.

Next, Terminal 21 Rama 3 by the Chao Phraya River will deliver happiness with the theme ‘SHINCHAN WINTER Wonderland,’ featuring Shinchan and his friends in a snowy land, complete with a snow rink and floating hockey rink. Shoppers can find authentic Shinchan merchandise and enjoy special privileges to redeem limited edition Shinchan premiums, along with a mini-concert from top national artists including INK WARUNTORN, SERIOUS BACON, THE TOYS, YOURMOOD, and BELL WARISARA, culminating in a New Year’s Eve fireworks display “First light, First Spark” on the G and 2nd floors by the Chao Phraya River. Similarly, Fashion Island will cater to the Ram Inthra area with the ‘SHINCHAN WINTER Wonderland’ character, featuring the impressive Snowball Playground with giant ball pit slides and many fun activities from mischievous Shinchan, along with performances from the girl group Sugar 'N Spice, the new stars from LIT Entertainment, and idol artists from Idolfactory.

At Terminal 21 Pattaya, the event “Care Bears The Christmas Journey” will be held for the first time in Thailand, featuring the largest inflatable Care Bear over 6 meters tall, bringing joy to end the year, along with many activities and a mini-concert from popular artists MILLI, PUN YEW, POLYCAT at the G – Paris area. Special highlights include a Christmas Dance Party, Special Santa dance parade, and a countdown Meet & Greet with Care Bears, distributing over 2,000 gifts. Terminal 21 Korat will also celebrate the festival of happiness with the “Care Bears The Christmas Journey” event, inviting locals to meet Care Bears along with Santa and Sandy “NEWONE/D-na/Wizzle,” who will spread joy and smiles throughout this festive season, featuring performances from the band LanDokmai, Lykn, Porsche Siwakorn, and the Zone Care Bears Playground, along with many fun activities.

Finally, The Promenade will host the “Gift Festival in Gingerbread Land 2024,” celebrating moments of happiness in the delightful land of gingerbread cookies, featuring numerous special activities and the largest collection of gift ideas with over 5,000 items ever. The Gingerbread Land will open across four cities, allowing everyone to meet over 12 Gingerbread characters. Additionally, there will be exclusive workshops during Christmas and New Year for everyone to create unforgettable memories, along with special shows from Gingerbread Mascots, concerts by Tu Phobthorn, and delightful music from an orchestra throughout the event.

Join us in celebrating happiness at ‘The Journey of Happiness: Pinning Fun and Collecting Smiles with 3 Joys’ at all branches of Terminal 21, Fashion Island, and The Promenade. This event is also supported by over 2,000 partner brands/stores within all shopping centers, offering New Year gifts with discounts of up to 70% along with cashback of up to 15% and special privileges from participating credit cards. Additionally, customers shopping at the shopping centers will receive special gifts by simply showing their receipts (limited quantity) and following the specified conditions, ensuring a joyful experience from December 20, 2023, to January 1, 2024.

Stay updated with details and news through the websites:

• Terminal 21 Asoke: www.facebook.com/Terminal21Asok

• Terminal 21 Pattaya: www.facebook.com/Terminal21Pattaya

• Terminal 21 Rama 3: www.facebook.com/Terminal21RM3ShoppingMall

• Terminal 21 Korat: www.facebook.com/Terminal21Korat

• Fashion Island and The Promenade: https://www.facebook.com/FashionislandPromenade